Before & After’s Graphics for Business

Stationery

Dozens of Documents? Make Them Look Alike

Your look should say this is us. Here’s how to unify your image—and simplify your job.

Comstock Mortgage is a residential lending firm that recognized from the start its need for a good business logo, and so it commissioned a design from a professional designer. The result was the customary start-up kit: a crisp logo and a suite of business cards, letterhead, envelopes, and shipping labels.

But as the then-fledging firm began to grow, however, Comstock’s design was quickly buried in a landslide of new and necessary documents. In addition to written correspondence, the company was soon generating faxes, disclosure statements, lending checklists, reports, invoices, and all sorts of other forms. ...