Logos & Identity
What Makes a Good Logo?
The most successful business logos share valuable characteristics. Here are some of the most important.
A successful logo can’t be just creative or clever. Because a logo ends up being an important guest at many occasions, it absolutely must perform and behave well no matter what.
It is a tricky balancing act, but one that you can achieve. All you have to do is consider what makes a logo effective. Make sure your design follows these guidelines.
1 It Is Simple
The “too busy” logo is a roadblock to communication, so don’t crowd it with stuff: green, flag, fairway, golfer, peninsula, borders, circles, curving type. It’s easy to get carried away, but you’ll create a stronger image with fewer pieces.
TYPEFACE: ...
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