Before & After’s Graphics for Business

Charts, Reports, Calendars, & Maps

Bring the World to Your Door

The perfect point map will guide the reader anywhere without a word of text.

The most valuable business map is the point map—that is, the map that guides the reader to the specific destination—a mall, your office, the annual convention site. A point map differs from a topographic map, which is an accurate depiction of an area’s geography and includes political boundaries, rivers, and so forth.

A topographic map shows everything. On a point map, all that matters is the destination. A designer, therefore, is not restricted to geography. He or she can move mountains, reroute interstates, even erase whole cities for the sake of clear communication. This can be a great deal of fun because, ...