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Before Page Design
book

Before Page Design

by John McWade
December 2003
Intermediate to advanced content levelIntermediate to advanced
208 pages
6h 32m
English
Peachpit Press
Content preview from Before Page Design

Advertising

Getting the balance just right is easier than you might think.

How to lay out a good advertisement

A foundation of page space roughly divided into three-fourths picture, one-fourth other material—mostly text—is the most successful format in advertising. Check out any publication that carries advertising, and you’ll quickly see that this is true. Among its strengths, it encourages the designer to build a story by arranging elements in a linear sequence—picture, then headline, then text, then logo.

In the airy world of artistic expression—that savannah of beautiful trademarks, elegant brochures and soaring ideals—commercial advertising swings a brick bat. Here is the big league. Hardball. The maker and mover of financial titans.

How ...

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Publisher Resources

ISBN: 020179537XPurchase book