“Letterforms that honor and elucidate what humans see and say deserve to be honored in their turn. Well-chosen words deserve well-chosen letters; these in their turn deserve to be set with affection, intelligence, knowledge, and skill.Typographyis a link, and it ought, as a matter of honor, courtesy and pure delight, to be as strong as the others in the chain.”
—Robert Bringhurst
This quote from Bringhurst’s master work, The Elements of Typographic Style, Second Edition (Hartley and Marks, 2002), sums up the essence ...