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Beginning Android Tablet Games Programming by Jeremy Kerfs

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Marketing Your Game

Marketing your app involves exposing your product to the greatest number of people. If you’ve created a decent game, then people will buy it if they get the chance to see it. The first issue is how to make your app stand out. Unlike in the App Store for iPads and iPhones, Android programs can be downloaded from any web site, not just the official Google Market. This means developers with web sites of their own have a much easier time selling their products, because they aren’t confused with the plethora of similar apps in the Market. Users can come directly to their site and see videos, graphics, and explanations of programs that aren’t possible in the short description displayed at the Android Market.

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