In a relatively short time span, the Internet has changed everything. What was once a novelty—having a site on the Web—has become the foundation for all companies large and small, regardless of industry. In the eyes of the customer, a company without a web site may raise questions as to whether that entity is legitimate. Fortunately, Backdrop is an excellent platform for quickly and effectively creating an organization’s online presence.
This chapter builds on the concepts covered previously in this book and focuses on building a marketing-centric web site for a wide variety of companies.