CHAPTER 13
Case Study: A Practical Approach
Your most unhappy customers are your greatest source of learning.
—Bill Gates
The preceding quotation tells the gist of our first case study. How do you identify what a client feels about your product or service? Can you digitize the process? Can you make the feedback data-collection process easy? Can you make an app for that? The answer to these questions is definitely yes.
This case study, presented courtesy of SEED Management Services, targets services offered at any hotel SEED Management Services is a company based in Pune, India that has developed an app called Survey Data ++. This app handles ...
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