Chapter     13

Facebook

Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you're not on it now.

—Mark Zuckerberg

Facebook, founded in February 2004, is the most popular social networking service in the Western world, with more than one billion active users. Facebook has become intertwined with modern society and culture, even spawning a big budget motion picture about its sordid history.

Facebook has been a fixture of mobile software since mobile began its popularity climb in 2007, beginning with ...

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