WHAT YOU WILL LEARN IN THIS CHAPTER:
WROX.COM CODE DOWNLOADS FOR THIS CHAPTER
You can find the wrox.com code downloads for this chapter at
Our goal as website programmers should be to make the website experience as easy and pleasant for the user as possible. Clearly, well-designed pages with easily navigable layouts are central to this, but they’re not the whole story. You can go one step further by learning about your users and using information gained about them to personalize the website.
For example, imagine a user, whose name you asked on the first visit, returns to your website. You could welcome her back to the website by greeting her by name. Another good example is given by a website, such as Amazon’s, that incorporates the one-click purchasing system. By already knowing the user’s purchasing details, such as credit-card number and delivery address, you can allow the user to go from viewing a book to buying it in just one click, making the likelihood of the user purchasing it that much greater. Also, based on information, such as the previous purchases and browsing patterns of the user, it’s possible to make ...