CHAPTER 12Search Engine Optimizationand Joomla!
No matter how much your site excels in design, implementation, and content, if web users can't locate it, then your efforts are largely wasted. Therefore, ensuring that your site is found by the relevant keywords on Google, Yahoo, MSN, Ask.com, and other popular search engines is worth some effort. A well-placed link on a popular search engine can mean the difference between popularity and anonymity.
There are a number of strategies that will help maximize your search placement. The process of adapting your web site for the best search results is known as search engine optimization (SEO). There are a number of expert companies—such as the Search Agency (www.thesearchagency.com)—that provide skilled ...
Get Beginning Joomla!, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
