Beginning SharePoint® 2010: Building Business Solutions with SharePoint

Chapter 13. Getting Started with Web Content Management

WHAT YOU WILL LEARN IN THIS CHAPTER:

• What is web content management?

• How to use sharePoint to publish web content in a single or multiple languages

• How to create custom page layouts and templates

With more and more business activities taking place online, web content management (WCM) has become increasingly important for businesses. WCM is the process of creating and managing web content either on the Internet or an intranet. Where possible, a good web content management system should support a variety of information and provide tools to users for updating this content with minimal effort.

In the past, a major roadblock to managing web content has been the lack of effective tools, which meant relying on expensive, labor-intensive, and time-consuming processes. You don't have these roadblocks using a web content management system such as SharePoint, however. In this chapter, you take a look at WCM and how SharePoint 2010 can make business teams and processes more efficient.

WEB CONTENT MANAGEMENT

A traditional challenge in many organizations has been the reliance of business users on technical teams to publish new content and to improve communication with stakeholders on the web. SharePoint 2010 makes business users more independent in their content publishing activities, which empowers them to more effectively publish up-to-date information and communicate with their target audience through their website.

So, how can WCM work in your ...