Chapter 15

Getting Started with Web Content Management


  • What is web content management?
  • How to use SharePoint to publish web content in a single or multiple languages
  • How to create custom page layouts and templates
  • What is cross-site publishing?
  • How to configure metadata navigation

With more and more business activities taking place online, web content management systems (WCMS) have become increasingly important for businesses. Web content management is the process of creating and managing web content either on the Internet or an intranet. Where possible, a good WCMS should support a variety of information and provide tools to users for updating this content with minimal effort.

In the past, a major roadblock to managing web content has been the lack of effective tools, which meant relying on expensive, labor-intensive, and time-consuming processes. You don’t have these roadblocks using a WCMS such as SharePoint, however. In this chapter, you take a look at web content management and how SharePoint 2013 can make teams and processes more efficient.


A traditional challenge in many organizations has been the reliance of business users on technical teams to publish new content and to improve communication with stakeholders on the web. SharePoint 2013 makes business users more independent in their content publishing activities, which empowers them to more effectively publish up-to-date information and communicate ...

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