Chapter 11. Deploying a Mobile Web Site

The strategies in this chapter can help you deploy your Mobile Web site to the public Internet and acquire traffic. Mobile switchers are helpful tools used to co-locate Mobile and Desktop Web sites on a single domain. You can write your own switcher using a device database or implement an off-the-shelf product.

Once your Mobile Web site is live, on-site and off-site traffic acquisition strategies attract mobile users to your service. An on-site traffic acquisition strategy is implemented in the source code of your web site. This chapter discusses several on-site strategies, including standard Mobile Web site naming, link relationships in META tags, mobile sitemaps, and mobile-appropriate search engine optimization ...

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