Behavioral Marketing: Delivering Personalized Experiences At Scale

17Closing Thoughts and the Power of Actions

I hope reading the preceding 16 chapters was enlightening, thought-provoking, and challenged you to think differently about your marketing effort, no matter where you fit in the organizational structure. Almost every marketer I know perpetually exists in the trenches of execution, and rarely has (or makes) the time to ask why in any proportion compared to how often they consider how. Breaking this cycle could be the single most important takeaway from all these words, and that's my challenge to every reader. Your long-term success won't truly be measured on whether you sent 10 or 12 campaigns this month. The litmus test is more revenue and happier customers.

Every year, I speak at approximately 50 events around the world focused on both new prospects and existing customers, and almost every marketer who attends reports feeling recharged. This is the benefit of being in a room of your peers; the room is full of people who do exactly what you do and who can discuss their own methods and approaches. So find time to network and meet up with other digital marketers in your own town. It serves the dual purpose of getting you off the execution treadmill for an afternoon, and can have an eye-opening effect on your tactics. Just like those one-day events, I trust each of you will take three to four tactics away from this reading, and will implement them in the coming months.

I'll leave you with five very specific takeaways as we wrap up this ...