FOUR
B.A.D.I.R.: Business Analytics in Five Simple Steps
THIS CHAPTER WILL TALK ABOUT:
The recipe: Five steps to go from Data to Decisions.
How to analyze data using four methodologies that solve 80 percent of business problems.
SmartShoes is an up-and-coming online retailer in the fashion shoe and accessories segment. Its growth has been incredible. A new accessory line, however, was not only missing its targets after a strong start, but also had declining revenue.
Tom, the CEO, stopped to meet with Jeff, the Director of Analytics. Tom says, “I want to see three years of revenue data by department and by country.” After a week, Jeff returns ...
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