SEVEN

Analytics and Leadership

THIS CHAPTER WILL TALK ABOUT:

The role of leadership to build a data-enabled organization and team.

Four key attributes by which a leader can assess an organization’s analytics maturity.

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Richard Fairbank, the current CEO of Capital One1 is rumored to have remarked that on a good day, he expects 7 out of 10 decisions to actually perform as per plan. In the 1980s, all financial services companies were issuing one-size-fits-all credit cards. They charged all their customers the same 19.4 percent APR and a $20 annual fee. At that time, Fairbank and Nigel Morris, the cofounders of Capital One, had the idea to leverage ...

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