ELEVEN
Common Pitfalls
THIS CHAPTER WILL TALK ABOUT:
What critical mistakes you as business leader, analytics leader, business user, or analyst are likely to make.
How to avoid making those mistakes.
It is day two on the job. A young Jay was asked to lead a conversion modeling project. His employer, a young and newly global technology company, had only a new global technology group and had yet to evolve an analytics-based decision-making culture. This project was unusually complex, as it involved hundreds of variables, and too complex to throw to a new person on his second day on the job. He barely knew where the men’s room was.
With pressure ...
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