Advance Praise forBehind Every Good Decision

“A solid analytical foundation is the basis for numerous emerging trends, and it is fundamental for any company to perform at its peak. Behind Every Good Decision will gently bring the neophyte into the analytical fold, show managers how to work with their analysts to get the most out of them, and create a framework that can make any business understand what drives its success and failures. A necessary read for any business leader, present or future.”

—Brian Whalen, CFO, GiveCorps

“Thought provoking. Relevant. A practitioner’s handbook. This book fills the gap between theory and practice of analytics with smart frameworks and solutions. Analytics experts and business managers often talk different languages. ...

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