6.3. Play #66: Make Your Foundation Part of Your Business Model
The insight we gained from other companies was tremendous. eBay, for example, had endowed its foundation with $1 million of corporate stock prior to the company's 1998 initial public offering. It was one of the pioneers in providing company equity to fund philanthropic goals, and we were captivated by the power of this model. As the company grew, the foundation grew proportionately. I knew that salesforce.com could be the energy to power the foundation; the founders agreed to place more than 1 percent of salesforce.com founding stock into the foundation, and we couldn't wait to see it take charge.
The commitment to set aside 1 percent of equity was the first step to building the ...
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