image Customers—Love ’Em or Lose ’Em

Customer Service as Bodhisattva Activity


What Does the Buddha Tell Us about Serving Customers?

May I be, in many ways, a support for all the living beingsthroughout space, for as long as all are not yet satisfied!

—Bodhicharyavatara 3.22

THE BUDDHA TAUGHT that serving others is our true work, no matter what kind of job we may happen to have. For it is through serving others that we overcome our own natural self-centeredness. This is the true work of the whole world, for in this work we all escape dukkha together. As long as we are focused on ourselves, we continue to feel the pull of desires and attachments; but ...

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