CHAPTER 1

Believe-in-You Money

The first time I used the term “Believe-in-You Money” was during a keynote session I was facilitating for a conference on local economies in Cincinnati, Ohio. It was November 2015, and snow was coming down heavily. I opened the session with a story about the city’s Black business legacy. I believe in calling on the histories of Black business owners as a way of acknowledging the long-standing legacy of and fight for equal opportunity. Their life stories provide me with language that enables me to give voice to the problems that Black owners face in service of moving forward. As you read this book, you’ll encounter stories that animate the experiences of Black entrepreneurs. In my keynote speech that day in Cincinnati, ...

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