CHAPTER 4
Transformational versus Transactional Relationships
Having an experience like getting the capital you need, when you need it, in a way that is generous, loving, and thoughtful can alter your life and affect you in such a way that you are forever changed. That’s what this chapter is all about: the deep, soul-changing transformation that is needed in order to truly encourage and support Black-owned companies. Among the many shifts needed in order to reshape experiences and outcomes for Black business owners and for all Americans, we need a transformation that fundamentally changes economic structures and systems. This is what Believe-in-You Money calls for: the kind of transformation that establishes equitable access to capital for Black ...
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