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Bench Strength
book

Bench Strength

by Robert W. Barner
April 2006
Intermediate to advanced content levelIntermediate to advanced
256 pages
7h
English
AMACOM
Content preview from Bench Strength
11T
ALENT
S
TRATEGY
and energy to achieve cer tain overriding, lo ng-te rm goa ls. A c om-
pany’s strategic plan serv es as i ts playbook for coordinating activ-
ity, focusing e ffort, and d evelo ping c apabi litie s.
A word of cautio n is in order here. Keep in mind that the wor d
‘‘formal’’ doe sn’t h ave to trans late i nto ‘‘rigid’’ or ‘‘lock-step.’’ Oc -
casionally I he ar business strategy de scrib ed as if it were some
type of seamles s plan that, once e nacte d, unfolds i n a predicta ble,
clockwork fashion. So unds good, but life seldom works th at way.
It’s more accur ate to think of a bu sines s stra tegy a s bein g a fluid
design that can
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Publisher Resources

ISBN: 9780814429402