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Best Business Practices for Photographers, Third Edition, 3rd Edition

Book Description

The photography industry is advancing and changing more—and more quickly—than ever. Right along with changes in camera technology, photographers are witnessing shifts in the business landscape that can be a challenge to understand and navigate, whether they’re just beginning their business or growing it after 25 years of shooting.
Best Business Practices for Photographers, 3rd Edition, is an updated and expanded version of John Harrington’s bestselling books on the topic. For the first time, Harrington brings together both Best Business Practices for Photographers and More Best Business Practices for Photographers, creating a complete and comprehensive guide for photographers starting, maintaining, and growing their business in order to achieve financial success and personal satisfaction.
In great detail and with a friendly, conversational voice, Harrington covers all the key points of the business of professional photography, and he provides today’s best practices that you need to know. This book covers:
    • How to establish your business (Sole Proprietor vs. LLC/LLP vs. S Corp)
    • Whether or not you need a physical, brick-and-mortar location
    • The equipment you need
    • Planning a shoot
    • The value of internships
    • Setting your fees
    • Pricing your work
    • Why you need insurance
    • Surviving an IRS audit
    • Contracts for editorial, commercial, and corporate clients, as well as weddings and rites of passage
    • The art of negotiation
    • How video can be incorporated into your business
    • Marketing, branding, and social media
    • Publishing a book of your work
    • Practical finance advice and guidance, from working with accountants to setting up QuickBooks
    • How to protect your work
    • Releases for models, property, and more
    • How to handle a breach of contract
    • Licensing your work
    • Digital asset management
Whether you’re just starting a photography business or you’re a veteran shooter looking to improve your finances, Best Business Practices for Photographers, 3rd Edition, is for you. Harrington’s Best Business Practices books have long been recognized throughout the industry as the go-to resource for photographers, and this new, complete 3rd Edition is your key to a successful career in photography.

Table of Contents

  1. Introduction
  2. Chapter 1 You Are a Business—Now Let’s Get to Work!
  3. Chapter 2 Sole Proprietor versus LLC/LLP versus S Corp
  4. Chapter 3 Brick-and-Mortar Locations
  5. Chapter 4 Planning and Logistics: Why a Thirty-Minute Shoot Can Take Three Days to Plan
  6. Chapter 5 Professional Equipment for Professional Photographers
  7. Chapter 6 Marketing: An Overview of Its Importance
  8. Chapter 7 Your Brand, Your Image, and Your Niche
  9. Chapter 8 Social Media: Etiquette, Expectations, and the Law
  10. Chapter 9 Professionalism and Ethics on the Job
  11. Chapter 10 Establishing the Client’s Needs for Level of Production (and Associated Budget)
  12. Chapter 11 Care and Feeding of Clients (Hint: It’s Not About Starbucks and a Fast-Food Burger)
  13. Chapter 12 Writing Like a Professional Can Solve Many Problems
  14. Chapter 13 Cognitive and Subconscious Thinking and Photographers
  15. Chapter 14 Price Is What You Pay, Value Is What You Get
  16. Chapter 15 Setting Your Photographer’s Fees
  17. Chapter 16 Overhead: Why What You Charge a Client Must Be More Than You Paid for It
  18. Chapter 17 Pricing Your Work to Stay in Business
  19. Chapter 18 Who’s Paying Your Salary and 401(k)?
  20. Chapter 19 Insurance: Why It’s Not Just Health-Related, and How You Should Protect Yourself
  21. Chapter 20 Pros and Cons of Insourcing and Outsourcing
  22. Chapter 21 Working with Reps, Assistants, Employees, and Contractors: The Pitfalls and Benefits
  23. Chapter 22 The Value of Offering Internships
  24. Chapter 23 Office and On-Location Systems: Redundancy and Security Beget Peace of Mind
  25. Chapter 24 Digital and Analog Asset Management: Leveraging Your Images to Their Maximum Potential
  26. Chapter 25 Accounting: How We Do It Ourselves and What We Turn Over to an Accountant
  27. Chapter 26 Insights into an IRS Audit
  28. Chapter 27 Contracts for Editorial Clients
  29. Chapter 28 Contracts for Corporate and Commercial Clients
  30. Chapter 29 Contracts for Weddings and Rites of Passage
  31. Chapter 30 Negotiations: Signing Up or Saying No
  32. Chapter 31 Protecting Your Work: How and Why
  33. Chapter 32 Using eCO for Online Registrations
  34. Chapter 33 The Realities of an Infringement: Copyrights and Federal Court
  35. Chapter 34 Releases: Model, Property, and Others
  36. Chapter 35 Handling a Breach of Contract: Small Claims and Civil Court
  37. Chapter 36 Resolving Slow- and Non-Paying Clients
  38. Chapter 37 Attorneys: When You Need Them, They’re Your Best Friend (or at Least Your Advocate)
  39. Chapter 38 Licensing and Managing Your Work
  40. Chapter 39 Working with Nonprofits, Foundations, and Nongovernmental Organizations (NGOs)
  41. Chapter 40 Fine Art, Art, and Selling Prints: Valuation
  42. Chapter 41 On Being Published
  43. Chapter 42 Valuing Video (or Motion) Production as an Adjunct to Still Photography: Know Your Limits
  44. Chapter 43 Education, an Ongoing and Critical Practice: Don’t Rest on Your Laurels
  45. Chapter 44 Striking a Balance between Photography and Family: How What You Love to Do Can Coexist with Your Loved Ones if You Just Think a Little about It
  46. Chapter 45 Charity, Community, and Your Colleagues: Giving Back Is Good Karma
  47. Bibliography