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Best Business Practices for Photographers, Third Edition, 3rd Edition by John Harrington

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Chapter 13

Cognitive and Subconscious Thinking and Photographers

A big part of communication is knowing what to say—and how to say it, both in words and in actions. As a photographer, when you engage a prospective client, you’re engaging your “people person” skills. Even if you’re a studio photographer who photographs still-life objects, you have to convince a person to hire you, and then that same person (or his colleague/client) must approve of your work. And if you’re a wedding/portrait photographer, you’re dealing with people at every turn.

As such, everything about you—from your phone number to your address to the words you use (and don’t use)—creates an impression. Disagree? If you were living in New York City, where the area code is 212, ...

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