Best Business Practices for Photographers, Third Edition, 3rd Edition

Chapter 14

Price Is What You Pay, Value Is What You Get

I hesitate to cite something from 2013, because if you’re reading this in 2017, you might think, “Oh, but that was four years ago. . . .” Yet the sentiment and attitudes won’t change much. Many (dare I say most?) of the practices and sentiments in this book are timeless. To that end, let’s look at a highly visible criticism of photography and photographers made by two people who are recognized professionals within the creative space, because if they’re suggesting this, then other solid professionals with a pedigree of experience may be thinking the same thing, and that paradigm needs to change.

In May of 2013, Marissa Mayer, the CEO of Yahoo (at the time) said, “There’s no such thing as ...