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Best Business Practices for Photographers, Third Edition, 3rd Edition by John Harrington

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Chapter 40

Fine Art, Art, and Selling Prints: Valuation

Let’s begin this chapter by asking an important question: What is your motivation for selling your photographs in the fine-art arena? Is it to sell fine art or just to make print sales? Are you looking to become famous? Make a lot of money? Earn accolades from other photographers? A number of photographers have moved into the fine-art arena and are selling prints, such as Peter Lik and Rodney Lough, Jr. There is a distinct difference between fine art and just print sales, so consider your limitations and understand where you fit in this world.

Chasing fame—especially in the photography field—is a race you’ll almost certainly lose before you even get started. Within the field of photography ...

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