Be Assertive in Pursuit of Your InterestsUnderstand the Role of Respect and Self-EsteemPrepare to Handle Difficult PeopleThe Aggressive BargainerThe “Take It or Leave It” NegotiatorDeal with Power ImbalancesConcentrate on Interests, Not PowerJoin Forces with Like-Minded PartiesImprove Your BATNAKeep LearningThe Role of Attitude and Personal PreferencesRecapReview Questions