CHAPTER 3HOW I LEARNED TO THINK THIS WAY—YOU CAN, TOO!
"THERE ARE THREE TYPES OF PEOPLE: THOSE WHO MAKE IT HAPPEN, THOSE WHO WATCH IT HAPPEN, AND THOSE WHO WONDER WHAT HAPPENED."—JEFF GOLDBERG, EXECUTIVE VICE PRESIDENT, EMC CORP.
I am reluctant to admit this, but I learned about the importance of the So What Question the hard way. A client made me realize I needed help.
Let me tell you what happened so that you’ll understand why:
1. Having a So What Mindset is so important.
2. If you use it, you’ll have a huge competitive edge.
3. I certainly didn’t have all the answers when I began—although I certainly believed I did.
4. You don’t need to make the same mistakes I did and can avoid a lot of pain, suffering, and (as you will see) embarrassment. ...