CHAPTER 3HOW I LEARNED TO THINK THIS WAY—YOU CAN, TOO!
"THERE ARE THREE TYPES OF PEOPLE: THOSE WHO MAKE IT HAPPEN, THOSE WHO WATCH IT HAPPEN, AND THOSE WHO WONDER WHAT HAPPENED."—JEFF GOLDBERG, EXECUTIVE VICE PRESIDENT, EMC CORP.
I am reluctant to admit this, but I learned about the importance of the So What Question the hard way. A client made me realize I needed help.
Let me tell you what happened so that you’ll understand why:
1. Having a So What Mindset is so important.
2. If you use it, you’ll have a huge competitive edge.
3. I certainly didn’t have all the answers when I began—although I certainly believed I did.
4. You don’t need to make the same mistakes I did and can avoid a lot of pain, suffering, and (as you will see) embarrassment. ...
Get Best Practices for Persuasive Presentations (Collection) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.