
108 Best Practices for Graphic Designers: Grids and Page Layouts
One must consider the production requirements and
restrictions at the outset of a project in order to build
communication so that these restrictions are invisible
to the viewer. If binding will require large gutters, build
out the design to play off of that requirement rather than
adjusting for it at the end of the process. If the piece will
have clearly visible margins and will fold, compensate
for how two margins will look side by side when open
by reducing the fold margin ever so slightly. If the piece
will be printed on a web press or on newsprint, bond,
or other coarse, uncoated ...