192 Best Practices for Graphic Designers: Grids and Page Layouts
Amy Graver began her career as a
photojournalist for the Boston Globe.
Then, in 1999, after working as a
professional graphic designer for several
more years at two very different studios,
Amy decided to open her own agency and
created Elements (www.elementsdesign.
com), bringing together her passion
and skills in writing, photography, and
design. In one short year she gained
recognition and awards both nationally
and internationally, moved to a larger
studio, and added staff. Today, Amy
heads the ﬁrm as its creative director
and president, speaks at numerous
conferences and events, writes regularly
for her company’s popular marketing
blog, and often contributes articles to
magazines, newspapers, and online
publications on graphic design, websites,
and social media.
Along the way, Amy served as the
Connecticut Art Director’s Club (CADC)
president and sat on its board for eight
years. In 2008, she and a design
colleague started a Connecticut chapter
of the American Institute of Graphic
Artists (AIGA), serving as the chapter’s
vice president for two years. She lives and
works from her hometown of Branford,
Connecticut, with her husband and their
two young children.
Ben Jura works alongside Amy at
Elements as the studio’s senior graphic
designer, project coordinator, and
partner in the company. Ben graduated
from The School of Visual Arts with a
BFA in graphic design. He went on to
develop his diverse set of skills working
in the ﬁelds of advertising, branding,
and design in New York and Connecticut
for a prominent list of corporations.
Ben has an obsession with great
typography and enjoys incorporating
his hand-lettering and illustration
skills into many of his designs. His
other many interests include rare books,
skateboarding, hiking, playing classical
piano, and vintage motorsport.
Ben and his beautiful ﬁancé Kelly (who
is also a graphic designer) live in an old
Connecticut house that they are lovingly
restoring—one weekend at a time.
ABOUT THE AUTHORS
© 2012 by Rockport Publishers
All rights reserved. No part of this book may be reproduced in any form without written permission of the copyright
owners. All images in this book have been reproduced with the knowledge and prior consent of the artists concerned,
and no responsibility is accepted by producer, publisher, or printer for any infringement of copyright or otherwise,
arising from the contents of this publication. Every effort has been made to ensure that credits accurately comply with
information supplied. We apologize for any inaccuracies that may have occurred and will resolve inaccurate or missing
information in a subsequent reprinting of the book.
First published in the United States of America by Rockport Publishers, a member of Quayside Publishing Group
100 Cummings Center
Beverly, Massachusetts 01915-6101
Telephone: (978) 282-9590
Fax: (978) 283-2742
Library of Congress Cataloging-in-Publication Data
Best practices for graphic designers, grids and page layouts : an essential guide for understanding and applying page
design principles / Amy Graver and Ben Jura.
Summary: “ This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed
in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business
when working in the real world with real clients, starting with basic information on layout principles before delving
more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case
studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to ﬁnal
outcome, including how to overcome challenges presented along the way”-- Provided by publisher.
ISBN 978-1-59253-785-3 (pbk.) -- ISBN 1-59253-785-5 ()
1. Graphic art--Technique. I. Jura, Ben. II. Title.
Digital edition published in 2012
10 9 8 7 6 5 4 3 2 1
Design: Ben Jura and Amy Graver, Elements, LLC
Cover Image: Ben Jura and Amy Graver, Elements, LLC
Printed in China