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Best Practices for Graphic Designers, Color Works by John Cantwell, Eddie Opara

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01
Never believe the color
on your screen to be the
correct color.
02
Make sure you show print
designs digitally in RGB
rather than CMYK.
03
Remember that colors are
not consistent from screen
to screen, due to different
screen calibrations and
operating systems. Be sure
to relay this information to
your client beforehand.
04
Start using the PNG (Port-
able Network Graphics)
image format where possi-
ble; it is an improvement on
the GIF format for Internet
and interactive interfaces.
You may have to test where
either the PNG or JPEG
format is used best.
05
Remember that color
differs significantly when
broadcast from region
to region.
06
Broadcast colors can be
simulated through soft-
ware, but when testing
color for broadcast, use
a specific broadcast mo-
nitor, such as a properly
calibrated NTSC monitor,
to see the correct use
of color.
07
Try to start coding; its
never too late. You’ll be
amazed by what you can
do with color.
08
Test colors in all digital
formats where possible
before sending final
designs.

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