Best Practices for Graphic Designers, Color Works

Stills from an international brand

refreshing of MTV over sixty-four of

its networks. Applying a large-ranging

thematic scope allows a cornucopia of

colors to run wild. In certain stills, yellow

text boxes are used to indicate upcoming

content on the channel.

Color is the first thing you see in a design. It’s the first

thing that hits you emotionally, before you start look-

ing at the form, or the typography, or the language,

or the movement. In our designs, we often use color

to establish the mood of a piece. I went to art school

just before the first Apple computer came out, and

I studied botanical, technical, and architectural illust-

ration. I did a lot of hand rendering and hands-on

perspective, and was always gravitating toward using

as many colors in the palette as possible.

Color in

Motion

Matt Py ke

fig. 001