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Best Practices for Graphic Designers, Color Works by John Cantwell, Eddie Opara

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01
There is no correct or
incorrect way to perceive
color; it’s an individual,
highly personal matter.
02
Even if you objectify the
use of a color, anyone
else has a right to think
differently about your
choice of color.
03
If either you or your client
has a subjective approach
to color. Try to find an
objective approach first.
04
A subjective use of color
doesnt mean you have
a ticket to use bad color
combinations.
05
Even a subjective color
palette can be consistent.
Subjectivity doesn’t mean
that the products to which
you apply the color are in
constant flux.
06
At first, never limit your
palette of colors. Over
time, start eliminating
colors that are incompati-
ble to your needs.

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