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Best Practices for Graphic Designers, Color Works by John Cantwell, Eddie Opara

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01
Remember ROYGBIV—
"Richard Of York Gave
Battle In Vain."
02
Select dominant, primary
colors before accent ones.
03
Look at using varying
proportions of colors.
04
Remember to think about
how colors relate to one
another in composition.
05
Keep a record of colors
that you have used and
like to use.
06
Use the dominance of
contrasting colors to
express intensity, vibrancy,
proportion, and legibility.
07
Always look at other
examples of how color is
used by the likes of paint-
ers, fashion designers,
and interior designers.
08
Always try to experiment
with colors using warm,
cold, and other comple-
mentary hues, and effects
such as transparency, after-
imaging, and transitioning.

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