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Better Broadcast Writing, Better Broadcast News by Greg Dobbs

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6

The Story of the Story

What You’ll Learn_____________

Don’t think of what you write as a news story. Think of it just as a story. Of course you have to think of yourself as a newsman or newswoman to collect your information and meet your deadline, but you also want to think of yourself as a story teller. This will help you develop a mental picture of your audience, and write for them with the same personal tone a parent uses to address a child when reading a bedtime story. You don’t have to actually know who’s in your audience; just know that when you’re telling your story, someone’s listening.

In this chapter, you’ll see examples, good and bad. You’ll learn how to find the real importance of the story, which may not be the most important “hard ...

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