Better Business, 5/e

Objective 4-4 Conducting Business Internationally

1. Explain the three basic strategies of international business, and describe how international firms successfully enter foreign markets.

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Hachimo Isu worked as a professional translator for many years before opening his own successful translation business in the United States. Over the years, Hachimo has hired additional translators, and his company has grown. Now he thinks it would grow more if he were to open some offices in other countries. ...