Better Business, 5/e

Objective 10-4 Impact of Social Media and Mobile Technology

1. Explain how new advances in social networking and mobile technologies have impacted business.

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When he first opened his restaurant 10 years ago, Philippe Durand was sure that no advertising was bad advertising. Even bad word of mouth would make people curious enough to try the restaurant, and he would win them over once they did. But in the new age of blogging and Facebook, what is said in cyberspace can have a real negative impact. For a long ...