Better Business, 5/e

Objective 14-4 Distribution: Marketing Intermediaries

1. Describe the various marketing intermediaries, and explain the role each intermediary plays as a part of the distribution channel.

Source: Kadmy/Fotolia

Liv Karlsen listened as her modern U.S. literature professor rattled off the book requirements for the new semester. Most were from the New York Times best-seller list, and Liv was required to have the first book read by the end of the week. After class, she ran to the campus bookstore, only to find that the bookstore had run out. ...