Better Business, 5/e

Objective 15-1 Financial Management

1. Define financial management and describe how financial managers fulfill their responsibilities.

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Cindy Li had no idea how her company was going to pull this off. In the past, board members had come up with some far-reaching projects, but this one was the most aggressive by far. As a part of the strategic plan, the board was suggesting the company launch a new kind of mobile gadget to keep up with its competitor’s latest advancement. Putting this together would require ...