Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices

8. Technology That Supports Instrumenting the Planet

8.1. Challenges on the Path to an Instrumented World

The potential challenges associated with instrumenting the planet require numerous nontrivial needs to be met. Achieving strategic change, operational change, and cultural change in organizations is undoubtedly as much a challenge in this area as any other where significant transformation occurs, as discussed earlier in Section 2.2 of Chapter 2, “Formulate Green Strategy to Complement Traditional Strategy.” However, because technology plays such a central role in an instrumented world, its challenges are particularly important for enterprises to understand and address.

Among the technical challenges is the integration of disparate models ...