Skip to Main Content
Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
book

Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

by Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson
October 2014
Beginner to intermediate content levelBeginner to intermediate
272 pages
7h 52m
English
IBM Press
Content preview from Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

Chapter 1. Introduction to Social MDM

In this chapter, we discuss how enterprises are looking to gain new insights on their customers and products from non-traditional data sources. We look at the role of traditional MDM in providing a single source of information on customers and products along with the business value derived from traditional MDM. Finally we show that incorporating the new insights available from external sources into MDM—leading to Social MDM—allows organizations to achieve a new level of customer interaction.

Social MDM represents a significant milestone in the ongoing quest of companies to improve customer relationships and service through a deeper understanding of their customers—extending that understanding beyond the traditional ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Truth About Profiting from Social Networking

The Truth About Profiting from Social Networking

Patrice-Anne Rutledge
Scaling BPM Adoption from Project to Program with IBM Business Process Manager

Scaling BPM Adoption from Project to Program with IBM Business Process Manager

Lisa Dyer, Flournoy Henry, Ines Lehmann, Fahad Osmani, Wim Peeters, Jonas Zahn, Duan Zihui

Publisher Resources

ISBN: 9780133509823Purchase book