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Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
book

Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

by Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson
October 2014
Beginner to intermediate content levelBeginner to intermediate
272 pages
7h 52m
English
IBM Press
Content preview from Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

Chapter 3. Capability Framework for Social MDM

Building solutions for Social MDM require a broad range of technical capabilities. Some of them are existing capabilities such as certain information integration techniques like name and address standardization services, while others like BigMatch are novel capabilities on the Hadoop platform enabling seamless matching between social personas and customers. This chapter provides a capability framework for all capabilities required for building Social MDM solutions.

As a reader, you will learn about all relevant capabilities for Social MDM using a structured approach. The presented capability framework is the key input for the Social MDM Reference Architecture in the next chapter.

Introduction

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Publisher Resources

ISBN: 9780133509823Purchase book