Chapter 3. Capability Framework for Social MDM

Building solutions for Social MDM require a broad range of technical capabilities. Some of them are existing capabilities such as certain information integration techniques like name and address standardization services, while others like BigMatch are novel capabilities on the Hadoop platform enabling seamless matching between social personas and customers. This chapter provides a capability framework for all capabilities required for building Social MDM solutions.

As a reader, you will learn about all relevant capabilities for Social MDM using a structured approach. The presented capability framework is the key input for the Social MDM Reference Architecture in the next chapter.

Introduction

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