Beyond Borders: Web Globalization Strategies

THE LANGUAGE OF GLOBALIZATION

There are a lot of specialized terms in the web globalization field, many of them inherited from the software industry (collected in Appendix A, “Glossary,” of this book). Years ago, software developers realized the profit potential of global markets and set about “localizing” their products for various markets. The terms and processes these companies pioneered carried over to web development. As the lines between software and web sites have blurred, the terms are now more relevant than ever. Keep in mind that definitions vary widely in this industry. Don’t worry if you don’t grasp them at first; they’ll become much more clear as you go through the process yourself. Even if you don’t find yourself using these terms, ...