WHO’S GOING GLOBAL?
Roughly half the Fortune 500 companies have developed localized web sites, but less than half of these efforts can be considered anywhere near comprehensive. Most companies have yet to fully embrace web globalization, which is good news for companies that have yet to begin.
Going global doesn’t necessitate localizing a web site into every written language; it just means localizing into the necessary languages. The following two examples illustrate how diverse your needs may be. In one example, a multinational built 36 localized web sites; in the other, a nonprofit organization built just two sites. There’s no right or wrong solution—only the solution that works best for your organization and your audience.
The Big: Mazda ...
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