Customer support means different things to different people. One person might want to pick up the phone to get more information, while another goes straight to your web site. Ideally, customer support includes all major communications channels: web, email, phone, retail. Realistically, you might not have the budget to cover all channels. Customer support typically begins with your web site, as it is usually your international customer’s first point of contact.

Web-Based Support

The knowledge base has become a familiar feature on many web sites, sometimes one of the most popular features for visitors. Knowledge bases, which are basically collections of support materials, FAQs, and tutorials, are popular with site ...

Get Beyond Borders: Web Globalization Strategies now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.