Introduction

English Has Its Limits

We live in a world of many languages, many cultures, and many countries, yet we all share one Internet. Initially, English dominated the Internet because English speakers dominated the Internet. Today, more than half of all Internet users are not native-English speakers.

Want to increase your potential online audience by 200 million people? Create French, Italian, German, and Spanish web sites. Add Japanese and Chinese, and you’ll gain another 200 million—without opening a single international office. Web globalization will open your organization to virtually unlimited opportunities, but also many risks. This book offers guidelines and suggestions for bridging the borders between languages, cultures, countries, ...

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