ANALYSIS

The FedEx site is enormous and enormously complex. What makes the localization of this site impressive is not so much the front-end translation (which is clearly lacking on many sites) but the back-end functionality. Consider the challenge of providing users around the world with web sites that display shipping rates in local currencies and delivery dates and times in the correct formats. As discussed in Chapter 7, “Internationalization and Localization,” some of the biggest obstacles a company may face during globalization have little to do with translation. For example, translating the German FedEx home page is relatively easy (see Figure 3), but localizing the functionality behind that home page is not always so easy. In Figure ...

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