ANALYSIS

Befrienders proves that you don’t need to be a Fortune 500 company (with a Fortune 500 budget) to build a global web site. Befrienders offers web support in 11 languages, including the challenging languages of Arabic and Chinese. Combined, the localized sites account for more than half of the world’s population and more than two-thirds of all Internet users.

Simple Is Good

The Befrienders web site keeps things simple. As a rule, if you want to hold down localization costs, simpler is better. In this case, the web site is almost entirely text-based, resulting in web pages that load more quickly and can be localized more quickly. By avoiding graphics with embedded text, Befrienders saves a lot of time and potentially a lot ...

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